STC - Brand Activation
Case Study: STC

STC - Brand Activation

Our priority is to ensure that our work aligns with your objectives, creating unforgettable events that leaves a Lasting Impact

Product Launch2022

Overview

STC's fiber optic launch demanded more than a standard product reveal. Troika engineered a cinematic experience that combined theatrical stage production with live digital content to create a moment audiences would share across every platform.

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The Brief

STC needed a high-impact product launch event to introduce their next-generation fiber optic service to the Saudi market. The launch required a visually stunning reveal moment that would generate social media buzz and media coverage.

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Our Role

Troika designed and produced a theatrical product reveal experience featuring synchronized lighting, projection mapping, and live entertainment. We managed all technical production elements and coordinated with STC's PR team for maximum media impact.

Expertise

Scope Of Work

A theatrical product launch combining cinematic reveal moments with full media coordination for maximum market impact.

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Product Launch

Theatrical product reveal with synchronized lighting, projection mapping, and live entertainment.

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Media Event

Full press coordination with media kits, interview zones, and real-time social coverage.

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Stage Design

Custom stage construction with LED walls, theatrical lighting rigs, and scenic backdrops.

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Guest Management

VIP attendee coordination, seating arrangements, and premium on-site hospitality.

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Entertainment

Live performer coordination, music direction, and choreographed reveal sequences.

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Content Production

Multi-camera capture, highlight reels, and social media content suite delivery.

Our Approach

The Process

A cinematic production pipeline from narrative crafting to multi-camera content delivery, ensuring maximum impact at every stage.

Discovery And Brief
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Strategic alignment with STC's product and communications teams to craft a compelling narrative around the new fiber optic service capabilities and market positioning.

Planning And Visualization
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Storyboarding the reveal sequence, designing the stage setup with projection mapping specs, and creating detailed technical riders for all AV elements.

Setup And On-Ground Execution
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Three-day build with custom stage construction, LED wall installation, theatrical lighting rig, and full dress rehearsal with live performers.

Wrap And Content
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Multi-camera highlight reel, professional event photography, social media content suite, and detailed media coverage analysis report.

Gallery

Our priority is ensuring that our work highlights the giving objectives, creating memorable events, and making sure the message has been delivered.

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Explore Our Services

Our priority is ensuring that our work highlights the giving objectives, creating memorable events, and making sure the message has been delivered.

STC Brand Activation
2022

STC Brand Activation

STC approached Troika to create an immersive brand activation experien...

STC - Brand Activation
2022

STC - Brand Activation

Following the success of the initial activation, STC commissioned Troi...

STC - Brand Activation
2022

STC - Brand Activation

STC required a large-scale corporate conference for 500+ attendees to ...

Ready To Start?

Our priority is ensuring that our work highlights the giving objectives, creating memorable events, and making sure the message has been delivered.

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