Our priority is to ensure that our work aligns with your objectives, creating unforgettable events that leaves a Lasting Impact
For the 3-day flagship activation in Riyadh, STC (Saudi Telecom Company) challenged Troika to create an environment that wasn't just a booth, but a statement of digital leadership. We orchestrated a complex physical-to-digital ecosystem that allowed thousands of visitors to interact with future-facing telecommunications technology in a tangible, memorable way.
STC approached Troika to create an immersive brand activation experience that would showcase their latest 5G innovations to both corporate partners and consumers across Saudi Arabia. The activation needed to blend cutting-edge technology demonstrations with engaging experiential elements that resonate with the Saudi market.
Troika served as the end-to-end event production partner, handling everything from concept development and spatial design to full technical execution and on-ground management. We delivered a multi-sensory brand environment featuring interactive digital installations, live product demonstrations, and premium hospitality experiences.
A comprehensive activation covering every touchpoint from concept to on-ground delivery across Saudi Arabia.
High-impact product reveal experiences with synchronized AV, stage mechanics, and immersive audience engagement.
Custom 3D spatial layouts, floor plans, and interactive environment designs tailored for brand storytelling.
Interactive physical and digital installations combining projection mapping, AR, and sensory engagement.
End-to-end attendee journey management from registration to VIP hospitality coordination.
Professional photography, highlight reels, social media assets, and post-event analytics reports.
Full venue coordination, permits, vendor management, and on-ground operational execution.
A structured four-phase approach ensuring every detail of the STC brand activation was meticulously planned and flawlessly executed.
We conducted in-depth stakeholder workshops with STC's marketing team to align on brand objectives, audience personas, and key performance indicators for the activation.
Our design team produced detailed 3D renders, floor plans, and interactive prototypes to visualize every touchpoint of the guest journey before construction began.
A dedicated production crew of 40+ professionals managed the complete build-out, including custom fabrication, AV installation, lighting rigs, and brand collateral placement.
Post-event, we delivered a comprehensive content package including professional photography, highlight reels, social media assets, and a detailed performance analytics report.
Our priority is ensuring that our work highlights the giving objectives, creating memorable events, and making sure the message has been delivered.
Our priority is ensuring that our work highlights the giving objectives, creating memorable events, and making sure the message has been delivered.
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Our priority is ensuring that our work highlights the giving objectives, creating memorable events, and making sure the message has been delivered.
